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Official Dad Keychain
£2.99
No digging. No guessing. Just grab what you need.
Labelled compartments keep the essentials exactly where you expect them.
Less rummaging. More getting on with it.
BABY'S STUFF. DAD'S STUFF.
Because you both need your own space. Baby essentials up front. Dad's everyday gear at the back.
One bag. Two separate spaces.
Made for Dads Who…
Are done carrying a bag that feels like it belongs to someone else
Want to enjoy days out — not spend them rummaging for wipes
Like their gear to look good, and work harder
Show up, get stuck in, and want kit that keeps up
Are proud to be hands-on — and want to look the part
Take a Closer Look. It's All in the Details.
One-handed buckles, padded straps and practical details designed to make everyday Dad life easier.
What Real Dads Are Saying
Not paid reviews. Real messages from real dads!
FAQs
Have a question ? We are here to help.
What makes Official Dad Bags different?
It wasn't just made to look like a Dad's changing bag, it was designed around how dads actually use one.
Labelled storage keeps baby essentials easy to find, the changing mat is built in, and Dad gets his own separate space at the back.
Less rummaging. More getting
IS IT BIG ENOUGH FOR EVERYTHING WE'LL NEED
It's designed for everyday trips with a baby, with dedicated space for nappies, wipes, bottles, spare clothes, muslins and the other essentials you'll reach for throughout the day.
The labelled layout isn't just about carrying plenty, it's about being able to find it when you need it.
DO I REALLY NEED A SEPARATE CHANGING BAG?
You could use any backpack.
But most backpacks weren't designed around changing a baby while you're out. The Official Dad Bag gives the essentials their own places, includes a built-in changing mat and keeps Dad's gear separate.
Same job. Much less faffing about.
IS THE CHANGING MAT INCLUDED?
Yes. The changing mat is built into the bag, so there's no separate mat to remember, pack or dig around for when you need it.
Open it up and you're ready to change.
WHERE DOES DAD'S OWN STUFF GO?
That's exactly why we added the Man Drawer.
It's a separate compartment at the back of the bag for Dad's everyday gear, keeping it away from nappies, wipes and the rest of the baby stuff.
Baby's stuff. Dad's stuff. Everyone gets their own space.
CAN I ATTACH IT TO THE PUSHCHAIR?
Yes. The pushchair clips are integrated into the shoulder straps, so you don't need to remember or carry a separate set of straps.
Unclip, attach and you're good to go.
WILL I STILL USE IT AS MY BABY GETS OLDER?
That's the idea.
The things you carry will change, fewer newborn essentials, more snacks, drinks, spare clothes, toys and whatever else Dad gets handed, but the organised backpack design remains useful well beyond the newborn stage.
IS IT COMFORTABLE WHEN IT'S FULL?
The backpack design uses padded shoulder straps and a padded back to help keep it comfortable when you're carrying everything you need for the day.
And because everything has its own place, the weight isn't the only thing that's easier to manage.
HOW LONG DOES DELIVERY TAKE?
Orders placed before 3pm are dispatched the same day, and UK orders include FREE Tracked 48 delivery.
You'll also receive tracking information so you can follow your order.
WHAT IF IT'S NOT RIGHT FOR ME?
You've got 30 days to return it, subject to our returns conditions.
So you can order knowing that if the Official Dad Bag isn't right for you, you're not stuck with it.