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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from officialdadbag.com.

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Site, we also collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • “Cookies” are data files placed on your device, often including an anonymous unique identifier. For more information about cookies, and how to disable them, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” (including the Meta/Facebook Pixel) are electronic files used to record information about how you browse the Site, and to help us measure and improve our advertising.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.

If you sign up to our newsletter or download our free guide, we collect your email address via our email marketing platform (Klaviyo) so we can send you the requested content and, where you've agreed, marketing updates.

When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you about your order;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products (including via email marketing and retargeting ads on platforms such as Meta/Facebook and Instagram).

We use the Device Information that we collect to help us screen for potential risk and fraud, and more generally to improve and optimise our Site — for example, by understanding how customers browse and interact with the Site, and assessing the performance of our marketing and advertising campaigns, including retargeting ads shown to people who have visited our Site or engaged with our social media.

Sharing your personal information

We share your Personal Information with trusted third parties to help us run our business, including:

  • Shopify — our e-commerce platform. You can read more here: https://www.shopify.com/legal/privacy
  • Meta (Facebook/Instagram) — for advertising and retargeting. You can read more here: https://www.facebook.com/privacy/policy/
  • Klaviyo — for email marketing. You can read more here: https://www.klaviyo.com/policies/privacy

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.

Behavioural advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you, including retargeting ads on Meta platforms (Facebook and Instagram). For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads/anonymous

You can also opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Do not track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a UK or European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us at info@officialdadbag.com.

We process your information in order to fulfil contracts we have with you (for example, when you place an order), or to pursue our legitimate business interests as outlined above. Please note that some of our service providers may be based outside the UK/EU, including in the United States.

Data retention

When you place an order through the Site, we maintain your Order Information for our records unless and until you ask us to delete it. Email marketing data is retained until you unsubscribe or request deletion.

Contact

If you have any questions about this Privacy Policy, please contact us at info@officialdadbag.com.