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The Official Dad Bag Plus+ - Black
£94.99
No digging. No guessing. Just grab what you need.
Labelled compartments keep the essentials exactly where you expect them.
Less rummaging. More getting on with it.
BABY'S STUFF. DAD'S STUFF.
Because you both need your own space. Baby essentials up front. Dad's everyday gear at the back.
One bag. Two separate spaces.
Made for Dads Who…
Are done carrying a bag that feels like it belongs to someone else
Want to enjoy days out — not spend them rummaging for wipes
Like their gear to look good, and work harder
Show up, get stuck in, and want kit that keeps up
Are proud to be hands-on — and want to look the part
Take a Closer Look. It's All in the Details.
One-handed buckles, padded straps and practical details designed to make everyday Dad life easier.
What Real Dads Are Saying
Not paid reviews. Real messages from real dads!
A
Love this bag and the fact it looks more like a backpack than the feminine diaper bags. I’ll be able to use this for school and child when I get placements through the US foster care system. Also love the items the bag comes with that kinda kicks the bag off for usefulness. I’ll be recommending this bag to my peers who ask about it
E
Purchased a bag for my husband and he loves it. Packs it himself and can find anything and everything. Works perfect for long or short days out. Emma (mum to 2)
J
Excellent product, very convenient on days out with the little ones, comfy and stylish making days out a doddle from now on, highly recommended.
I
We really love the bag. Quality product and fast delivery.
S
We first saw the Dad bag at the baby show in London and ever since my husband had not stopped talking about it. I decided to order this as a gift and he was absolutely over the moon. The gift bag it arrived with was a nice touch. The quality of the bag is very appealing and the various compartments are perfect for staying organised. This will definitely be coming with us on holidays too. I highly recommend this, thank you!
J
This bag has been great! The perfect dad bag for my partner. Really great quality, loads of compartments, we have taken it everywhere including full park days at Disney and it's great for everything you need for days out with little ones. It's stylish and very practical, everything has been thought of. The Khaki with the black is a great colour combo too! Highly recommend, the only changing bag you'll need.
W
Highly recommend this bag, the pre labelled compartments make it so easy not just to pack but to find items even in a rush. The bag is extremely well made and feels like it will last for years, all zips are great quality and love the colours it comes in, my favourite is the khaki. Overall a very well produced and thought out item that no dad should be without.
R
We love the Dad bag! It's big enough to fit everything we need for the triplets, and the straps are so comfortable to carry on your back!
S
WOW! A great quality bag with labelled/organised sections! Got this for my partner for Father's Day and he absolutely loves it! Best of all he's very happy and willing to carry the baby bag now so it's a win win! Worth every penny!
C
5* would recommend this bag to any new dads or even dads that are past the new stage. The labelled compartments mean you don't just know where everything is but you know what to pack as well. It comes with a fold-out changing mat so no need to bring one separately. The customer service is next to none - I had a minor issue and it was rectified within 24 hours. Help the small businesses grow - not that this will be small for long. 5*
L
Honestly. What a bag. It was so handy to have and makes a massive difference. It's got a lot more space than you'd think. Had all the compartments filled and 3 feeding bottles, 1 flask and 2 milk cooler bottles. Changing is easy. It's all there in one piece rather than trying to find stuff down the bottom of the usual bags! I usually hate wearing bags on hot days too because your back drips with sweat. I found it really comfortable and stayed cool. Would definitely recommend.
L
This bag is absolutely perfect. Every aspect has been thoughtfully designed with a dad in mind. It's been a god send as a new dad, with the labelled pockets making remembering to pack everything so much easier.
E
Amazing quality product! Bought as a gift for my daughters partner and they both love it so much, it's now the only bag they use and been great for nights away with ample space and great organisation! So good, I have just purchased a second one for my son and his partner!
E
Purchased a bag for my husband and he loves it. Packs it himself and can find anything and everything. Works perfect for long or short days out. Emma (mum to 2)
J
Excellent product, very convenient on days out with the little ones, comfy and stylish making days out a doddle from now on, highly recommended.
S
We first saw the Dad bag at the baby show in London and ever since my husband had not stopped talking about it. I decided to order this as a gift and he was absolutely over the moon. The gift bag it arrived with was a nice touch. The quality of the bag is very appealing and the various compartments are perfect for staying organised. This will definitely be coming with us on holidays too. I highly recommend this, thank you!
I
We really love the bag. Quality product and fast delivery.
J
This bag has been great! The perfect dad bag for my partner. Really great quality, loads of compartments, we have taken it everywhere including full park days at Disney and it's great for everything you need for days out with little ones. It's stylish and very practical, everything has been thought of. The Khaki with the black is a great colour combo too! Highly recommend, the only changing bag you'll need.
W
Highly recommend this bag, the pre labelled compartments make it so easy not just to pack but to find items even in a rush. The bag is extremely well made and feels like it will last for years, all zips are great quality and love the colours it comes in, my favourite is the khaki. Overall a very well produced and thought out item that no dad should be without.
R
We love the Dad bag! It's big enough to fit everything we need for the triplets, and the straps are so comfortable to carry on your back!
S
WOW! A great quality bag with labelled/organised sections! Got this for my partner for Father's Day and he absolutely loves it! Best of all he's very happy and willing to carry the baby bag now so it's a win win! Worth every penny!
C
5* would recommend this bag to any new dads or even dads that are past the new stage. The labelled compartments mean you don't just know where everything is but you know what to pack as well. It comes with a fold-out changing mat so no need to bring one separately. The customer service is next to none - I had a minor issue and it was rectified within 24 hours. Help the small businesses grow - not that this will be small for long. 5*
L
Honestly. What a bag. It was so handy to have and makes a massive difference. It's got a lot more space than you'd think. Had all the compartments filled and 3 feeding bottles, 1 flask and 2 milk cooler bottles. Changing is easy. It's all there in one piece rather than trying to find stuff down the bottom of the usual bags! I usually hate wearing bags on hot days too because your back drips with sweat. I found it really comfortable and stayed cool. Would definitely recommend.
L
This bag is absolutely perfect. Every aspect has been thoughtfully designed with a dad in mind. It's been a god send as a new dad, with the labelled pockets making remembering to pack everything so much easier.
E
Amazing quality product! Bought as a gift for my daughters partner and they both love it so much, it's now the only bag they use and been great for nights away with ample space and great organisation! So good, I have just purchased a second one for my son and his partner!
FAQs
Have a question ? We are here to help.
What makes Official Dad Bags different?
It wasn't just made to look like a Dad's changing bag, it was designed around how dads actually use one.
Labelled storage keeps baby essentials easy to find, the changing mat is built in, and Dad gets his own separate space at the back.
Less rummaging. More getting
IS IT BIG ENOUGH FOR EVERYTHING WE'LL NEED
It's designed for everyday trips with a baby, with dedicated space for nappies, wipes, bottles, spare clothes, muslins and the other essentials you'll reach for throughout the day.
The labelled layout isn't just about carrying plenty, it's about being able to find it when you need it.
DO I REALLY NEED A SEPARATE CHANGING BAG?
You could use any backpack.
But most backpacks weren't designed around changing a baby while you're out. The Official Dad Bag gives the essentials their own places, includes a built-in changing mat and keeps Dad's gear separate.
Same job. Much less faffing about.
IS THE CHANGING MAT INCLUDED?
Yes. The changing mat is built into the bag, so there's no separate mat to remember, pack or dig around for when you need it.
Open it up and you're ready to change.
WHERE DOES DAD'S OWN STUFF GO?
That's exactly why we added the Man Drawer.
It's a separate compartment at the back of the bag for Dad's everyday gear, keeping it away from nappies, wipes and the rest of the baby stuff.
Baby's stuff. Dad's stuff. Everyone gets their own space.
CAN I ATTACH IT TO THE PUSHCHAIR?
Yes. The pushchair clips are integrated into the shoulder straps, so you don't need to remember or carry a separate set of straps.
Unclip, attach and you're good to go.
WILL I STILL USE IT AS MY BABY GETS OLDER?
That's the idea.
The things you carry will change, fewer newborn essentials, more snacks, drinks, spare clothes, toys and whatever else Dad gets handed, but the organised backpack design remains useful well beyond the newborn stage.
IS IT COMFORTABLE WHEN IT'S FULL?
The backpack design uses padded shoulder straps and a padded back to help keep it comfortable when you're carrying everything you need for the day.
And because everything has its own place, the weight isn't the only thing that's easier to manage.
HOW LONG DOES DELIVERY TAKE?
Orders placed before 3pm are dispatched the same day, and UK orders include FREE Tracked 48 delivery.
You'll also receive tracking information so you can follow your order.
WHAT IF IT'S NOT RIGHT FOR ME?
You've got 30 days to return it, subject to our returns conditions.
So you can order knowing that if the Official Dad Bag isn't right for you, you're not stuck with it.